Gold Team Review: What You Need to Know

By Linda Townes Cook

If participating in a Gold Team review is new to you, you may have some questions. While your firm can answer specifics about internal processes, this overview outlines the general purpose and expectations of a Gold Team review within the proposal development cycle. Different from Pink or Red Team reviews, the Gold Team performs the final review of any proposal before it is submitted to the client. This applies across all AEC submission types, including SOQs, design-build proposals, and multi-discipline team responses.

How Pink, Red, and Gold Reviews Differ

While terminology varies by firm, most color-team reviews follow a similar progression. Each stage becomes more focused and critical as the proposal develops.

Pink Team


This early-stage review evaluates the proposal’s structure, outline, initial strategy, win themes, and solution approach. It provides direction before substantive writing begins and guides development of the first full draft.

Red Team


Red Team reviewers evaluate the first complete draft as if they were the client. Their role is to identify weaknesses, gaps, unclear messaging, and any areas where the proposal does not fully meet the RFP requirements. This review highlights what must be strengthened prior to finalization.

Gold Team


The Gold Team is the final, customer-ready review before submission. Reviewers confirm that the proposal is cohesive, client-focused, accurate, and aligned with the firm’s differentiators. This team checks for compliance, overall quality, clarity, and submission readiness.

Executive Summary and Win Themes

The Executive Summary sets the stage for the entire proposal. As you review it, consider why the client would choose your solution over all other options. The Executive Summary should present your Value Proposition—the unique combination of benefits, outcomes, and advantages that make your firm the best partner. Length will vary depending on RFP requirements.

Win themes may include:

• Proven performance in similar markets or project types
  
  
• Cost savings or cost efficiency approaches
  
  
• Commitment to partnership and communication
  
  
• Testimonials or quotes from satisfied clients
  
  
• Relevant case studies that demonstrate success

The Executive Summary is only the beginning. Every required section in the RFP must be reviewed for accuracy and completeness during the Gold Team review.

Gold Team Review Checklist

Use the following checklist to ensure a strong final review.

Executive Summary and Value Proposition

Clear win themes

Strong client-focused messaging

Distinct firm differentiators

Compliance Check

All RFP requirements are addressed

Mandatory forms, certifications, and attachments are included

Page limits, formatting, and submission instructions are followed

Section titles and numbering match the RFP

Technical and Management Content

Solution details are accurate and consistent with previous reviews

Graphics, tables, and figures are clear and meaningful

Risks and assumptions are identified and addressed

Management approach is realistic and clearly explained

Pricing and Cost Volumes

Pricing aligns with the technical approach

Labor categories and cost data are verified

Pricing narrative supports the value proposition

All spreadsheets and formats meet client instructions

Formatting and Submission Readiness

Document is professionally formatted and free of errors

Headers, footers, and section titles are consistent

Graphics and tables are correctly labeled

Spell check and quality review have been completed

Final Approvals and Submission

All internal stakeholders have approved the final version

Submission method (portal, upload, email, etc.) has been verified and tested

File naming conventions meet RFP requirements

Final archive copy has been saved

A well-executed Gold Team review ensures that every component of the proposal aligns with the RFP and presents your firm at its best. Your understanding of your firm’s strengths, past performance, and capabilities is an important part of delivering a compelling, complete, and client-ready submission.

Linda Townes Cook built a 30-year career in the water industry, where she managed communications, public outreach, legislative review, and brand development for one of the largest water providers in Utah. She has overseen everything from water conservation campaigns to large-scale project communications and served as editor-in-chief for a wide range of internal and public-facing materials. After three decades in public service, she transitioned into consulting, helping clients strengthen written communication and community engagement strategies. Linda continues to be passionate about clear, thoughtful writing. When she’s not working with clients, she spends time working on her novel, pursuing creative projects, or delighting in the energy and curiosity of her grandchildren.