MARKETLINK Principal Stephanie Craft is passionate about budgeting - and she wants to share that passion with you. Her four tips may take a bit of effort to implement, but the pay-off is immense.

Don’t read this article unless you want to succeed!! 

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.

How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Your Marketing Plan: If you have one, chances are your firm has invested hundreds of hours into what will be your roadmap for the upcoming year or two. But did you structure your plan with the end in mind? Did you create a strategy that can be monitored and measured? If not, a few modifications will ensure your firm’s success.