AI is best used to save time, automating tedious workflows so that the AEC industry's marketers can focus on bigger, more intensive tasks. Nicole Stephens, a Client Manager with MARKETLINK, guides us through which workflows industry marketers can automate now—and how to make those first steps successful.

Your website might be your portfolio, but it needs to be more than that. Lisa Perkes, Web Strategist and consultant at MARKETLINK, tells us why and how a firm's website can not only show your best work but bring in your best clients.

A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate. Hear from Olivia Jones, Creative Director, on how being intentional about a brand's visual storytelling can position firms for growth.

Technical professionals perform a critical role in sustaining long-term client relationships, complementing marketing's business development. 

The Gold Review stage is what makes AEC proposals shine. Linda Townes Cook coaches us through an ideal Gold Team process.

Proposals can be a lot to keep track of, so Anne Nielsen, CPSM walks us through her favorite tool for staying organized throughout the process, Monday.com!