Brooke Eppa, Marketing Manager for Spectrum Engineers, approaches her work with flexibility and energy—all while committing herself to the industry as a whole and offering her skills across the AEC community.

Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.

Brittney Boyle, Director of Business Development for Utah at Overland Construction, draws upon her background and exceptional dedication to excel in the industry. With a focus on community and teamwork, she achieves much in her role.

Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.

Bryan McCurdy, VP of Marketing, Business Development, and HR—or “All Things People”—at Hughes General Contractors, Inc., inspires passion, commitment, and joy in the AEC industry, encouraging us to dive into our roles and the community with all our heart.

Writing is a skill any professional benefits from, whether it's a technical professional or principal. Developing and refining that skill can take some work, but it's well worth the attention.

Holin Wilbanks, Business Development for Forge Contractors, fosters collaborative success in the AEC industry with her comprehensive expertise and innovative strategies.

Heather Knighton, Principal of Marketing for MHTN Architects, goes beyond traditional marketing to bridge connections and bring new ideas to the AEC industry.

It's not enough to just sit down with the intention to plan strategically—even a strategic planning session needs a plan. We've got you covered on the basics.

Marketing in the AEC industry requires a tailored approach to success, ensured by communicating regularly in marketing strategy sessions. We have shared ten crucial steps toward success in creating an AEC marketing strategy.