As an AEC firm, it's important to regularly review and assess your marketing plan to ensure its success.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

What are "paper bag" training sessions, and why do they work?

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.

Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.