Your firm’s website is the most common source of information for perspective clients and employees.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.

Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability. 

Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.