Collaboration is what makes the AEC industry strong, so for every month of 2025, we will HUDDLE—sharing strategies, skills, and insights that will foster success for your firm.
Leadership League: 8 Tips for Conducting Effective Online AEC Marketing Training
Dec 10 2024 MARKETLINKOnline training sessions are key to building up AEC teams in confidence, performance, and more, but they're more than just relaying information via camera. There are tools that can make it a positive and lasting training for all involved.
Just as a sports team wouldn’t step onto the field without a carefully crafted playbook, your firm shouldn’t enter the new year without a strategic marketing plan—your “game plan.” Enter 2025 with a secure view of what's up ahead and what you want from your new year.
Marianne Cook Jenks condenses 30+ years of AEC industry experience into eight strategic planning targets. Read more to take a focused lens on your own strategies.
Rigid, long-term projections can stop a firm from flourishing long-term. Here we provide essential strategies that deliver sustainable progress for your AEC firm.
With Eckman as contractor, the Raceway Commerce Center is an industrial park offering new Class A warehouses, which feature spec offices, tilt-up construction, and a 220-foot truck court.
Brave the tricky haunted house that is AEC market research and discover the many treats it has to offer!
Brooke Eppa, Marketing Manager for Spectrum Engineers, approaches her work with flexibility and energy—all while committing herself to the industry as a whole and offering her skills across the AEC community.
Engineered and fabricated by EXTECH, the Ohio State Energy Advancement and Innovation Center is reaching its one-year anniversary of completion. A $49 million project, its 64,000 SF serves as a beacon for discovering and refining the next generation of smart energy systems, renewable energy, and green mobility solutions.
Leadership League: How the 12-Contact Plan Strengthens AEC Client Relationships
Oct 15 2024 MARKETLINKLearn about the 12-Contact Plan, a mix of indirect and direct marketing techniques that establishes consistency and care in client engagement.
The mark of a successful firm is written in their commitment to "clientship," a value of being proactive in client relationships to form long-term connections.
Another year, another National Punctuation Day! Whether you're a veteran writer who still trips up on "its" versus "it's" or just need a refresher, it's good to brush up on the basics.
Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.
Marketing coordinators execute the gameplan—you are the ones who make the plays. Go onto the field with some extra strategies, and you're bound to score.
Having a concentrated approach to social media presence allows for a firm to maximize their impact on the field.
Establishing expertise as an AEC firm can be easier said than done, but there are specific tools that can give your thought leadership journey a significant leg up. Cali Centurion highlights these useful tools in this Coach's Corner.
With presentations, hitting the higher bar makes your performance not only informative but memorable and impactful. Harness a few key skills to leave that impact on your audience with each presentation you give!
Brittney Boyle, Director of Business Development for Utah at Overland Construction, draws upon her background and exceptional dedication to excel in the industry. With a focus on community and teamwork, she achieves much in her role.
Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.
Every game has a wrap-up, and the AEC industry's proposal process is no different. Incorporate a "pull apart" right after submitting a proposal to make all future games easier.
Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.
Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.
Marketing for social media is a task of multiple sports and multiple courts—from keeping it brief and witty for X fka Twitter to creating engaging graphics and slides for Instagram.
Every AEC firm deserves a streamlined, efficient system to manage and update marketing materials.
The world-class Multispecies Animal Learning Center at Ohio State University is set to feature a new state-of-the-art design by Wellogy. Set to break ground this year, this new agrarian oasis and showpiece is set to attract and teach 70,000-100,000 visitors annually.
Tennis players consistently practice their serve, and marketers must consistently keep their SEO in top form. Both benefit from keeping at it.
Bryan McCurdy, VP of Marketing, Business Development, and HR—or “All Things People”—at Hughes General Contractors, Inc., inspires passion, commitment, and joy in the AEC industry, encouraging us to dive into our roles and the community with all our heart.
Just as a team shines beyond its jersey and colors, an AEC firm's brand goes beyond just its logo. Branding touches it all.
Writing is a skill any professional benefits from, whether it's a technical professional or principal. Developing and refining that skill can take some work, but it's well worth the attention.
Branding is about consistency, communicating a streamlined view of a firm's character and values—branding style guides make that consistency much easier to achieve.
Blogs are versatile spaces to display authority, expertise, and values for an AEC firm, showing who you are to the crowd in the stands.
Successful Public Relations are achievable no matter your time constraints or budget—and they're always worth it.
The renovated Buffalo Niagra Convention Center in Buffalo, New York, received a captivating, new LED lightwall from EXTECH/Exterior Technologies, Inc. in October of last year, transforming the heart of the city.
Client satisfaction is crucial while a project is still in progress, and leadership can measure that using Client Care Surveys.
Holin Wilbanks, Business Development for Forge Contractors, fosters collaborative success in the AEC industry with her comprehensive expertise and innovative strategies.
Heather Knighton, Principal of Marketing for MHTN Architects, goes beyond traditional marketing to bridge connections and bring new ideas to the AEC industry.
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