Bryan McCurdy, VP of Marketing, Business Development, and HR—or “All Things People”—at Hughes General Contractors, Inc., inspires passion, commitment, and joy in the AEC industry, encouraging us to dive into our roles and the community with all our heart.

Just as a team shines beyond its jersey and colors, an AEC firm's brand goes beyond just its logo. Branding touches it all.

Branding is about consistency, communicating a streamlined view of a firm's character and values—branding style guides make that consistency much easier to achieve.

Blogs are versatile spaces to display authority, expertise, and values for an AEC firm, showing who you are to the crowd in the stands.

Successful Public Relations are achievable no matter your time constraints or budget—and they're always worth it.

The renovated Buffalo Niagra Convention Center in Buffalo, New York, received a captivating, new LED lightwall from EXTECH/Exterior Technologies, Inc. in October of last year, transforming the heart of the city.

Client satisfaction is crucial while a project is still in progress, and leadership can measure that using Client Care Surveys.

Holin Wilbanks, Business Development for Forge Contractors, fosters collaborative success in the AEC industry with her comprehensive expertise and innovative strategies.

Heather Knighton, Principal of Marketing for MHTN Architects, goes beyond traditional marketing to bridge connections and bring new ideas to the AEC industry.

It's not enough to just sit down with the intention to plan strategically—even a strategic planning session needs a plan. We've got you covered on the basics.