Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”

Your website can’t just be visually compelling, it’s also got to load quickly, scroll seamlessly, and engage the audience with keyword-rich content. How does that happen? Research and expertise.

Social media planning, in conjunction with the company’s overall strategy, ensures that your brand is regularly being communicated to your target audiences.

Jade Donaghy's goal as a graphic designer? To create something visually appealing that still communicates an idea, a service, or a product, while focusing on brand recognition. “It’s art, but with a commercial purpose.”

While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.

“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie

Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.