Excel spreadsheets, workflowy lists, and back and forth emails, move over! If you’re looking for an app to keep everyone in your organization on the same page, we suggest Asana. Asana is a simple yet powerful work management platform full of features that project managers of all types need.

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.

How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Whether you’re creating an AEC marketing department from scratch or the team is growing, you want to make sure you keep systems, materials, and files orderly and accessible. Where do you start? Here are three simple steps to building a solid organization foundation you can build on.

When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.

You already have an online presence on Facebook, Instagram, Twitter, and Snapchat. So why create (and use!) a LinkedIn account? If you are a business professional, being on LinkedIn is a must.