For Myrna Wagner, Vice President of Business Development at Swinerton Management and Consulting, the most important step to marketing mentality was to create a culture of collaboration and accountability with the leadership team. Her approach is to provide them with tools to help and encourage their involvement with business development. MARKETLINK Principal Stephanie Craft asked some questions to find out more.

MARKETLINK Principal Stephanie Craft caught up with Chuck Hack, a Lionakis principal and owner, to learn more about how he and Lionakis’s leadership have created and fostered a marketing mentality within the firm.

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Do you have rainmaking skills? How about real relationships? Create a downpour of work by building on relationships and expanding your network.

Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!

While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.