Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.

Every game has a wrap-up, and the AEC industry's proposal process is no different. Incorporate a "pull apart" right after submitting a proposal to make all future games easier.

Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.

Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.

Marketing for social media is a task of multiple sports and multiple courts—from keeping it brief and witty for X fka Twitter to creating engaging graphics and slides for Instagram.

Every AEC firm deserves a streamlined, efficient system to manage and update marketing materials.

The world-class Multispecies Animal Learning Center at Ohio State University is set to feature a new state-of-the-art design by Wellogy. Set to break ground this year, this new agrarian oasis and showpiece is set to attract and teach 70,000-100,000 visitors annually.

Tennis players consistently practice their serve, and marketers must consistently keep their SEO in top form. Both benefit from keeping at it.

Bryan McCurdy, VP of Marketing, Business Development, and HR—or “All Things People”—at Hughes General Contractors, Inc., inspires passion, commitment, and joy in the AEC industry, encouraging us to dive into our roles and the community with all our heart.

Just as a team shines beyond its jersey and colors, an AEC firm's brand goes beyond just its logo. Branding touches it all.