Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.

AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...

Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.

As marketing professionals, we often dedicate hours of our lives to scrolling, sifting, searching, and scrolling again. To what end? Sadly, we’re probably trying to find correct information online about the things we care about. But with Google Alerts, it doesn’t need to be this way.

What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.

Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!

While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.

Imagine a software that combines the power of Excel with the convenience and cloud-functionality of Google Sheets. On top of that, this tool effortlessly links data together, making it an indispensable database. That’s Airtable.

It seems intangible among the 47 unread emails and strewn papers on your desk, but it’s a lot of the reason your business exists and keeps going: Networking. Referrals can make up to 80%-90% of new business revenues—so, it’s all about relationships. Just being great at your job isn’t enough. Developing a strong and powerful network is key to maintaining and cultivating new business and clients.