AEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

Be aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.

Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.

Marketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.

Through storytelling, presentations make an impact; through constructive meetings, support, and go-getter preparation, the presentation story will be seamless.

Organization is key with proposal strategies. When the proposal team knows their roles, responsibilities, and deadlines, the rest is much easier to manage.

Social media marketing needs a balance of diversity and consistency to be at its most effective—that means new content within a reliable plan and system. Consider both the big picture and the minutia to create social media feeds that your followers can rely on.