By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?

Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.

Client Perception Surveys aren’t just about learning how you need to improve – it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are - your clients?

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.

With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.

If you're like us, your most fond memories of Halloween are hustling from house to house to get as much candy as possible. Much like trick-or-treating, the “ask and ye shall receive” philosophy works in business, too.

Don’t read this article unless you want to succeed!! 

Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.