It's not enough to just sit down with the intention to plan strategically—even a strategic planning session needs a plan. We've got you covered on the basics.

Marketing in the AEC industry requires a tailored approach to success, ensured by communicating regularly in marketing strategy sessions. We have shared ten crucial steps toward success in creating an AEC marketing strategy.

The new Alpine Credit Union Administration Building in Orem, Utah has departed from the organization's traditional architectural style with an inspired design by inForm Architecture.

Who's this? Brad Fullmer, Publisher for Utah Construction & Design Magazine, is a journalist who writes with a true passion for the AEC industry and its people.

The most insightful and successful proposal presentations come from collaboration between Business Development and Marketing leaders.

Social media is a firm's online social networking system, the crux of content-based marketing programs, and a fantastic play to increase reach and presence for any firm.

Good project approaches are key to successful proposals and, well, it's all in the way you approach them. We've outlined five steps to get you started in the right direction.

Amber Craighill, Principal and Marketing Director for BHB Structural, brings both her personal and professional experiences to her roles, creating a balance throughout her work.

In today's digital landscape, a powerful online presence is essential for any AEC firm, and a blog fulfills that need.

This new wave of AI is a fantastic opportunity to streamline AEC proposal work, but it is crucial to strike a balance between machine and human. Here's how.

AI is evolving at lightning speed, and when it comes to valuable, time-saving tools, the AEC industry has always been at the forefront of innovation and advancement. So how do we use it?

Who's this? Bryce Benson, Marketing Department Manager for FOCUS Engineering, has a keen sense of humor and a passion for his firm that brings the best out in their engineering practice.

In a position of leadership, organization is more important than ever. Here's your mid-year reminder to check over your marketing materials.

Organization has a reputation that precedes it: while achieving it can be a drag, its benefits are indisputable. A money-saver, time-saver, and sanity-saver, the time to organize your assets is always now.

Kimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.

As an AEC firm, it's important to regularly review and assess your marketing plan to ensure its success.

S+B James Construction was contractor and architect for this beautifully designed addition to the existing Coquille Health Clinic on the central Oregon coast.

Tony Herrera and Michelle Hecht, founders of Northern California architecture firm Enso Designs, created their new company in July 2020 and have been growing steadily since.

Are you wearing square-framed glasses this month? Every side to these glasses means something valuable for your firm.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

 

The new Department of General Services Natural Resources Headquarters in Sacramento marks a major addition to the State of California’s facilities portfolio.

The new Department of General Services Natural Resources Headquarters in Sacramento marks a major addition to the State of California’s facilities portfolio.

Early in 2021, Jacobsen finished their beautiful modern headquarters near the Salt Lake City International Airport.

As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.

95 State at City Creek combines the religious and commercial for a clean and refined building with strong design sensibilities.

Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.

If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.

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