Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.
LEAD: Mapping Your AEC Project Pursuit Strategies for Proposals
Jul 06 2022 Keri Hammond, FSMPS, CPSMComing up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.
Proposal templates not only make the proposal process easier, they provide opportunities to focus on powerful nuances that make your firm's proposal stand out.
All of the most important social media marketing terms are now live, all in one place.
LEAD: Six Reasons Social Media Marketing Should Gain the Respect of Your Firm
Jun 06 2022 Keri Hammond, FSMPS, CPSMThe concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.
Your firm’s website is the most common source of information for perspective clients and employees.
LEAD: 10 Ways to Make Your AEC Website a Destination for Knowledge & Learning
May 05 2022 MARKETLINKBlogging is a key component that should be part of your overall AEC public relations plan. If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.
Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.
LEAD: The Difference Between Brand Identity and Brand Strategy
Apr 11 2022 Keri Hammond, FSMPS, CPSMAEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.
Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.
If you're new to graphic design, knowing the jargon is crucial for going the rest of the way. We've got you covered.
“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.
As an elaborate and multi-year project, the Millsite Dam required exceptional skill to create, which Franson Civil achieved to every extent as designers and management, among other services.
John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.
LEAD: Choose Your Weapons from the AEC Public Relations Arsenal
Mar 07 2022 Keri Hammond, FSMPS, CPSMBe aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.
A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.
An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.
Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.
ADVISE: Include AEC Client Feedback as Part of Your Project Processes
Jan 30 2022 Keri Hammond, FSMPS, CPSMIncluding AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.
Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.
What I Wish I Had Known: Become an Invaluable AEC Marketing Professional
Dec 07 2021 Keri Hammond, FSMPS, CPSMEmerging professionals who are the first in their marketing corner at their firm can seek mentorship elsewhere, including here.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 06 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
Santa Claus, CEO of the North Pole, gives answers to our most pressing marketing questions in an exclusive interview.
Originally built in 1965, the IRS Service Center is located on approximately 60 acres and has been extended over the years to include more than 500,000 square feet.
Cory Moore, National President for Big-D Construction, gives his perspective on marketing with an earned confidence, lending insight into the corners of Big-D's ALL IN mentality.
Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.
An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 02 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
WE RECOMMEND: Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding
Oct 14 2021 MARKETLINKRain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.
Stephanie Munoz, Business Development Director for Dibble, talks in-depth about he all-in environment, mentors, and storytelling in marketing.
Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.
ADVISE: The Market Research Dashboard - An AEC Firm Leader’s Guide to Market Analysis
Oct 02 2021 Keri Hammond, FSMPS, CPSMMarket research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.
Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.
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